LAKE MARY, Fla. – Stirling Sotheby’s International Realty has formed an alliance with British Homes Group, a major European mortgage network founded by U.K. Financier William J. Cowie that specializes in financing British and European homebuyers in the U.S.
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said British Homes Group and its affiliates will provide foreign national financing for U.K. and European buyers here in the U.S. through several U.K. based lenders including Lloyds TBS. “We anticipate this new alliance will lead to a steady stream of British buyers for the various product groups represented by Stirling Sotheby’s International Realty,” said Soderstrom. Soderstrom said Stirling Sotheby’s International will market a wide range of Florida properties to British Homes Group clients through Stirling’s Global Gallery in downtown Orlando and its auction services group. “Under our new alliance, British Homes Group will pre-qualify all interested prospects prior to directing them to Stirling Sotheby’s,” Soderstrom said. Stirling Sotheby’s International will conduct home-buying seminars in the U.K. in conjunction with British Homes Group, Soderstorm added. “With the Euro trading at an all time high, British and European buyers are finding tremendous value in U.S. luxury vacation and resort homes,” said Soderstrom, “and Florida ranks as the most desirable vacation home destination in the U.K.”
British Homes Group is well positioned in the U.K. and Stirling Sotheby’s International Realty brings a very recognizable brand to their market. We will offer them a wider range of property types including single family, vacation, second and retirement home opportunities,” he said. “We feel this is a very powerful alliance that will benefit both organizations.”
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